Bar-Ray Body Sentry Brand Identity

Client

Bar-Ray^R

Services

Brand identity creation
Graphic design

Deliverables

Final logo files
Marketing brochure

The Challenge

When Bar-Ray^R rolled out Body Sentry^TM, they knew that they were going to need a unique brand identity to grab viewers’ attention. This innovative product allows surgeons, radiologists, etc. to perform operations while still being protected by lead shielding. The challenge was to communicate the protection and the flexibility that Body Sentry^TM is able to give the medical community with a unique mark that would stand out, but still fit within their existing brand guidelines.

The Solution

The logo concept that was chosen has two interpretations, both of which directly relate to the product at hand. The first (more literal) interpretation is a sentry helmet, worn for protection in battle. This allowed for the clear historical and physical connection to the current-day product. The second interpretation is a person with their arms slightly raised, entirely encompassed by the “protective element.” The figure has plenty of room around them, symbolizing the comfort, freedom, and mobility of Body Sentry^TM, but more importantly – the full-body protection.